The SciMark Seven (S7)

This checklist combines combine the D7 and the T&T Techniques into a single, comprehensive tool for campaign evaluation.

The Fabulous Five

This checklist is my answer to the question: What if I had to give someone new to the industry a list of screening criteria for products? What would that list look like? Read it in article form or click below.

The Divine Seven (D7)

Early in my career, I compiled a master list of 14 product criteria. Of those, I believe these seven are so critical to the success of any DRTV product that I consider them “divine.” 

Tried & True Techniques