“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
– John Wanamaker
If that sounds like something you might say, you’ve come to the right place. At SciMark, we specialize in helping companies create measurable advertising using direct-marketing methods.
Nick Bolton and Jordan Pine
SciMark helps direct-marketing companies create successful advertising campaigns for their products or services. Our main area of focus has been short form (two-minute) direct-response television commercials for consumer products.
What we do
Our Specialties Include:
1. identifying products
that are right for this channel of sale (using proven criteria and research).
2. developing commercials
that effectively sell those products (using tried-and-true techniques).
3. creating back-end programs
that maximize revenue.
do you have the next hit product?
EIGHT KEY CRITERIA FOR HIT TV PRODUCTS
Do you have the next ‘As Seen on TV’ hit? To find out, evaluate your product idea using these eight key criteria.” Information Category Problem Target Uniqueness Availability Price Wow #1 – Information. It may sound obvious, but the best indication your product…
10 TRIED AND TRUE TECHNIQUES FOR COMMERCIALS
There are no magic formulas, but there are 10 proven techniques that can greatly increase an ‘As Seen on TV’ commercial’s odds of success.” Start with a problem-solution opening. Showcase unique features and benefits. Demo the product repeatedly and feature a ‘magic…
WHAT IS YOUR BREAK EVEN? HERE IS HOW TO FIND OUT.
When it comes to making money on TV, there’s just one question you need to answer: What’s your break-even?” At this point, you may be thinking, “Well, what exactly IS a break-even?” It’s obviously the point at which you break even financially on your campaign, but how…