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Knowledge

Don’t quite know where to begin? These articles will help you gain a basic understanding of the

fundamentals of ‘As Seen on TV’ success.

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EIGHT KEY CRITERIA FOR HIT TV PRODUCTS

Do you have the next ‘As Seen on TV’ hit? To find out, evaluate your product idea using these eight key criteria.” Information Category Problem Target Uniqueness Availability Price Wow #1 – Information. It may sound obvious, but the best indication your product…

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10 TRIED AND TRUE TECHNIQUES FOR COMMERCIALS

There are no magic formulas, but there are 10 proven techniques that can greatly increase an ‘As Seen on TV’ commercial’s odds of success.” Start with a problem-solution opening. Showcase unique features and benefits. Demo the product repeatedly and feature a ‘magic…

break even point graph highligted in dictionary

WHAT IS YOUR BREAK EVEN? HERE IS HOW TO FIND OUT.

When it comes to making money on TV, there’s just one question you need to answer: What’s your break-even?” At this point, you may be thinking, “Well, what exactly IS a break-even?” It’s obviously the point at which you break even financially on your campaign, but how…