SciMark helps direct-marketing companies create successful advertising campaigns for their products or services. Our main area of focus has been short form (two minute) direct-response television commercials for consumer products. Our specialties include identifying products that are right for this channel of sale (using proven criteria and research), developing commercials that effectively sell those products (using tried-and-true techniques) and creating back-end programs that maximize revenue.
ABOUT THE NAME
SciMark stands for “scientific marketing” and is an homage to Claude Hopkins, one of the founding fathers of direct marketing. In his seminal works, Hopkins laid out 16 proven laws of scientific advertising.
“Every ad is surrounded by countless appeals. Every effort involves much expense. The man who wins out and survives does so only because of superior science and strategy.”
This is our core philosophy
Ronnie Neville and Jordan Pine
About Jordan Pine
Jordan Pine is SciMark’s founder and president. He is an expert in direct response (DR) advertising methods with 20 years of experience. He has written & directed more than 150 DRTV commercials and helped launch dozens of direct-to-consumer brands. Jordan is also the author of The SciMark Report, a popular industry newsletter, and he publishes annual DRTV rankings in partnership with industry monitor DRMetrix.