“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
– John Wanamaker
If that sounds like something you might say, you’ve come to the right place. At SciMark, we specialize in helping companies create measurable advertising using direct-marketing methods.
Nick Bolton and Jordan Pine
About SciMark
SciMark helps direct-marketing companies create successful advertising campaigns for their products or services. Our main area of focus has been short form (two-minute) direct-response television commercials for consumer products.
![Artboard-1-copy-3-new](https://scimark.com/wp-content/uploads/2022/01/Artboard-1-copy-3-new.jpg)
![Artboard-1-5-new](https://scimark.com/wp-content/uploads/2022/01/Artboard-1-5-new.jpg)
![UI-Peeler-new](https://scimark.com/wp-content/uploads/2022/01/UI-Peeler-new.png)
![Egg-Pod-3-new](https://scimark.com/wp-content/uploads/2022/01/Egg-Pod-3-new.jpg)
![TacLight-1-new](https://scimark.com/wp-content/uploads/2022/01/TacLight-1-new.jpg)
What we do
Our Specialties Include:
1. identifying products
that are right for this channel of sale (using proven criteria and research).
2. developing commercials
that effectively sell those products (using tried-and-true techniques).
3. creating back-end programs
that maximize revenue.
do you have the next hit product?
Knowledge
![](https://scimark.com/wp-content/uploads/2022/01/GettyImages-1198580084-2048x1170-n.jpg)
EIGHT KEY CRITERIA FOR HIT TV PRODUCTS
Do you have the next ‘As Seen on TV’ hit? To find out, evaluate your product idea using these eight key criteria.
![](https://scimark.com/wp-content/uploads/2022/01/GettyImages-1218739882-2048x1365-n.jpg)
10 TRIED AND TRUE TECHNIQUES FOR COMMERCIALS
There are no magic formulas, but there are 10 proven techniques that can greatly increase an ‘As Seen on TV’ commercial’s odds of success.
![](https://scimark.com/wp-content/uploads/2022/01/GettyImages-477866391-2048x1363-new.jpg)
WHAT IS YOUR BREAK EVEN? HERE IS HOW TO FIND OUT.
When it comes to making money on TV, there’s just one question you need to answer: What’s your break-even?